As a long-form video editor for the highly respected James Lawrence Allcott YouTube Channel (400K+ subscribers), I produce high-quality football content that blends tactical insight with personality-driven storytelling.
My responsibilities include editing both scripted deep-dives and raw, reactive match content using Adobe Premiere Pro and After Effects.
I focus on enhancing viewer retention through sharp pacing, cohesive visual language, and on-brand motion graphics, ensuring each video aligns with the channel’s voice, values, and audience expectations.
Edit and produce long-form video content including investigative documentaries, and feature content for a 4K+ channel. Use Premiere Pro and After Effects to combine editorial judgment with engaging storytelling, pacing, and bespoke motion graphics that enhance viewer retention and visual identity.